Realitor, Realator, Realiter or REALTOR
by Betty Winn on 03/12/17
I was attending a Prescott Valley AZ marketing meeting a few weeks ago where the person leading the meeting, a REALTOR, opened the meeting then began speaking about professionals in our industry and referring to them as Realiters. Ben Filer, a REALTOR with the Prescott Association of Realtors, corrected the leader as well as a few others for continuously using the Trademarked term REALTOR incorrectly. Evidently, whenever Mr. Filer is present at the REALTOR marketing meetings, he corrects any and all attendees who use the term incorrectly.
When teaching real estate pre-licensing and during the first session I discuss the difference between being a licensed real estate salesperson or broker and becoming a REALTOR. Anyone who has gone through the 90 hour course and meets other Arizona Department of Real Estate requirements may be a licensed real estate salesperson or broker. But, only licensees who join their local, state and National Association of REALTORs (NAR) can call themselves a REALTOR.
Saying the word correctly is a part of the legacy of the NAR which came about in the late 1800s to early 1900s. The Word REALTOR is a made-up word; created to set the members of the NAR apart from those who did not or would not adhere to a code of ethics with an eye to protecting the public.
The NAR Code of Ethics was originally written in 1913 and preceded many states' laws regarding the real estate activity of real estate salespeople. Even today, the courts are applying the concepts of the NAR Code of Ethics as the standard in our profession.
Everyone has a standard; some are higher others lower. When you become a REALTOR you swear that you will raise your standards to meet the standard of our Code of Ethics.
So, for all of you real estate licensees who join the Prescott Association of REALTORs, Arizona Association of REALTORs and the National Association of REALTORs, let's make Ben Filer and the rest of our organization proud and use the term REALTOR correctly to set us apart from those who do not choose to raise the bar of professionalism in our industry.
Please forgive me for not adding the registration mark at the end of the word REALTOR. I could not figure out how to do that.... If you would like to see a page on the proper use of the term and logo here is a link to view.